| Sponsors |
Sponsor Benefits
There are numerous advantages to sponsors associating themselves with Power By Four Inc. and the events it promotes. Some of these advantages include:
Co-Branding
This highly effective marketing tool is ideal for a company who is strategically link to their products or services successfully with those of another company, e.g. the popular drink, Rum & Coke. This kind of promotion has been used to good advantage over the last couple of years. It has involved events ranging from drink manufacturers and cigarette makers to radio stations. |
Brand Awareness
The large turnout at our events makes this marketing tool quite effective. Patrons are exposed to sponsors' signage, bunting, and other promotional mediums, thereby reinforcing the sponsors, products and services in their minds.
Product Sampling
Sponsors can test new products or they can promote existing products in a specific market segment at PX4 events. This is extremely effective when patrons are provided with free samples of products which they otherwise may not have considered using. Power By Four uses this tool effectively during Crop Over when it allows sponsors to place product sample in costume bags, thereby directly reaching in excess of one thousand people.
The advantages that are outlines above are expressed in very general terms and any or all of our representatives would be pleased to meet with you to discuss your specific needs and to strategies on ways to help you, as sponsors, achieve maximum returns on their sponsorship dollars.
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